This document discusses using a blog to promote the spa products of Tuli Hotels & Resorts. It begins by defining what a blog is. It then outlines a SOSTAC plan for the blog. The situation analysis finds that Tuli has spas but lacks blogs and detailed photos/descriptions. The objectives are to improve branding, foster relationships, solicit feedback, and educate guests. The strategy is to optimize social networks and blog content for awareness and search. Tactics include keeping up with industry news and developing a content strategy. Actions include frequent updates, replies, participation in other blogs, and sharing content. Control involves monitoring traffic, sales, and other industry blogs.

1. SPA Blog on bloggers
Tuli Hotels & Resorts
Adama DIOP
E-marketing Project
Student N°: 303142

2. Tuli Hotels Group
 7 hotels existing
 Indian tradition
 No Blogs
 Others use of Social Media

3. What is a blog?
A blog is a web site where entries are typically displayed in reverse
chronological order.
 According
to Technorati, a blog is a « regularly updated journal published
on the web »
 Over 160 million blogs are online

4. SOSTAC
 Situation
 Objectives
 Strategy
 Tactics
 Actions
 Control

5. S: Current Situation
Strentgh
3 resorts has spa but have descriptive
Different attractions
Weaknesses
No blogs on their websites
Few pictures of the product
Brief description about the services
Lack of promotion of spa products

6. Objectives
 Improve the brand image of Tuli Hotels and Resorts via the Spa Blog
 Foster customer relationship
 Solicit user feedback
 Promoting the spa product of Tuli Hotels and Resorts
 Gain recognition as sujet expert
 Educate Guests and potential guests

7. Strategy
 Optimize social network channel
 Optimize the awarness of the spa products of Tuli Hotels & Resorts
 Build Loyalty
 Optimize blog content for search engine
 Educate Guests and potential guests

8. Tactics
 Keeping up to date with the latest industry news
 Building relationships with other bloggers in the community
 Develop a content strategy

9. Actions
 Update frequently news
 Replying to comments from readers
 Participate in other blogs
 Share your blog via others social media
 List the blog in blog directories
 Ping web services with updates content

10. Control
 Monitoring other blogs within the industry
 Use traffic generating tools (MyBlogLog)
 Make use of aggregators
 Monitoring the sales of Spa products
 See what others blogs do

11. Thank You